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ADVANCED BUSINESS LEADERSHIP SERIES - SEPTEMBER 2011

Connecting the Dots

Between Business Events and Social Media

Corporate events use a lot of resources - time and money - so it is worthwhile to examine ways to improve their effectiveness. Even seemingly small changes can have dramatic improvements when Return-On-Investment is measured, such as improving the ratio of attendees to those who register.

Yet, pinpointing the necessary changes in both strategy and tactics can be an elusive problem for corporate event managers and meeting planners, even experienced ones.

Console Call presents a complimentary webinar with special guest Emily Breder of eEvent.com, where moderator Gary Jesch will dive deeply into these issues and ask Breder to reveal her top "Best Practices" that meeting planners can use to overcome some of these problems. Breder's insight into the best-of-breed event management strategies and preferred audience recruitment tactics will lead to more successful events and less drain on time and money resources, as a result.

Today, the mix of events includes both offline - customer meetings, corporate meetings, tradeshows, conferences, etc. - and online meetings - webinars, webcasts, videoconferences and hybrid virtual events, each with its own set of complexities, audience recruitment problems and measurement tools. Then the power of social media and networks enters the picture, as a two-sided coin that tantalizes with cohesive communities waiting for help while it frustrates organizers who must learn how to reach them.

Breder has recently completed an analysis of these issues, through extensive surveys and conversations with event specialists throughout the country. She is currently Relationships Manager for eEvent.com, an online event registration service that integrates social influence into the audience recruitment technology it provides for its customers. eEvent is the first such service to provide a "Top Ambassador" event marketing program as well as an event registration capability just for webinars and webcasts.

What you will learn:

- How you can strengthen attendance by taking communities to heart
- Why marketing free events and paid events are more similar than you think
- The three components of content that every event must have
- A five-second formula to measure your social media efforts

You can now watch this event when it is most convenient for you:

Format - Recorded from GoTo Webinar, with Prezi visual presentation and interactive Q&A session -

Emily Breder of eEvent.com

Emily Breder is the Relationships Manager for eEvent.com, a web app that helps maximize attendance at events through an innovative registration and social promotion system. She is a writer and web engagement specialist for small businesses, with a focus on online and offline events. Emily always has interesting projects going, which she writes about on EmilyBreder.com. For business inquiries, contact Emily at http://about.me/emilybreder

This one-hour webinar is presented and moderated by Gary Jesch of Console Call, the nation's friendliest service provider of online meetings, webinars and virtual events on the Web.

For more information, contact Gary Jesch at Console Call - 888-766-6677 or 775-831-7451, or by email at: gary@consolecall.com

Teamwork: Console Call provides hands-on help by using desktop sharing software, to assist you with learning and using all of our online meeting platforms. It is as if we are in your office with you, a second set of eyes to guide your way. Make Console Call a trusted team member.; Learn More

Experience: Gary Jesch, your Console Call online meeting specialist, has worked in the corporate world for meeting planners, corporate marketing directors, producers and many others, since 1996. He's known for his ability to teach technology to others.; Learn More